Action-packed display system! Kapow!!
Reebok, looking to produce a flexible merchandising system for a line of kids sports shoes, retained Izbickas to tackle the task.
The three dimensional tower display features athlete superstars as super action heroes in a variety of dynamic poses. The players, who are illustrated in brightly colored capes and slick athletic garb, virtually leap off the tower.
The display was produced to merchandise four separate sports shoes and attract 7-12 year olds to the Reebok Kids line. The action figures are designed to be interchangeable with the 5 foot tower, point-of-sale wall slat dividers and hanging mobiles to maximize in-store impact and produce a dedicated environment. The result is a fun, flexible and visually exciting merchandising system for Reebok.
This action-packed display system, distributed in the US and Europe, has been distinguished with the American Graphic Design Award for Excellence in Communication and Graphic Design.
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